Why aim for direct bookings?
Every booking through Airbnb or Booking costs you 15-20% of the total amount. For a property at €150/night rented 180 nights, that's €4,050 to €5,400 in annual fees. Direct bookings let you keep that margin while offering guests a better price.
7 strategies to get direct bookings
1. Create your own mini website
Your mini site is your professional showcase. With CapDirect, it's free and live in 2 minutes.
2. Leverage past guests
Your best clients have already stayed. Send them your direct booking link with a 5-10% discount vs platforms — you both win.
3. Optimize your Google presence
Create a Google Business Profile. Add photos, respond to reviews, link your mini site.
4. Use social media
Instagram and Facebook showcase your property. Put your CapDirect link in bio.
5. Add your link on existing listings
Mention your property name in Airbnb descriptions. Smart travelers will Google it.
6. Structured word-of-mouth
Place a QR code in your property linking to your direct booking site.
7. Build loyalty with a digital guidebook
A professional guest guidebook (included in CapDirect) impresses guests and drives repeat direct bookings.
Timeline for results
Most owners see 20-40% of bookings shift to direct within 6 months.