The French Riviera market
2nd tourist destination in France. 11M+ tourists/year, 50% international. Strong demand May-October.
Average rates 2025
Studio: €60-120/night. 2-bed: €100-200. Villa with pool: €200-500+.
Stand out
Pro photos, direct booking with CapDirect, Google Business, multilingual (CapDirect = 4 languages), aim for 4.8+ reviews.